5 Secrets to Gaining a Massive Instagram Following
If you own a business, chances are you have it on Instagram. If you don’t, stop reading right now and create an account– no, seriously, right now. Instagram is one of the most powerful tools you could be using for your business, and if you aren’t making any noise on it you could be missing out on major growth.
Through employing dynamic engagement tactics and curating great content, you can grow your account to be a powerhouse that drives sales and expands your horizons. The following techniques are proven boosters, but it is up to you to think outside the box and make them your own.
1. Curate your posts!
Instagram is a visual platform, and beautiful photos are a necessity. As a primary form of communication, you need to make sure you curate photos that are not only visually appealing, but that communicate your message in a concise way. This is how you share your brand’s story with the world, so make it creative and unique. Having a hard time thinking outside the box? Here are a few suggestions on what you can post:
- Your products juxtaposed with good background.
- Candid employee photos or behind-the-scenes shots of the brand.
- Shots from your brand’s native city, perhaps even encouraging followers to guess where it is!
2. Know your audience
You should know as much as possible about your followers, all the way down to their habits and likes. This is absolutely crucial in deciding what you should and should not post. You can study your followers on Instagram with free services such as Iconosquare, and the data you will gain is invaluable. You can view almost anything about your followers, from the demographic breakdown of your audience to the times of the day they are most active, helping you understand which times are best for you to be posting.
3. Identify major industry influencers
You can get tons of free exposure by networking with influential people in your industry. This won’t be easy, and building lasting relationships takes time and patience. Let’s say you are running a fashion brand, for instance. By reaching out to bloggers, designers, and popular aficionados, you can expand your reach and gain new followers like you never believed possible– here’s how: First, identify the top influencers for your industry. You can strike up a conversation on Instagram, and once a rapport has been built, reach out to them via email for more personal interactions. The idea is to get them to notice you and your company without coming off as “salesy” or “spammy”. Once they know you, strengthen the relationship by sending gifts to them from your business. Make sure the connection is there first, because receiving a gift is pointless if they don’t know who you are. However, if they love your business and your product, they just might be inclined to share a photo of your gift with their Instagram followers, essentially marketing your product for you and exposing your company to a new, expansive audience.
4. Share your Instagram photos on other platforms
This one should be a no brainer, but sharing photos you are posting to your brand’s Instagram on other social accounts (Facebook, Twitter, Google+, LinkedIn, etc.) is an essential way to boost visibility for the brand. Make sure to let your Facebook fans aware that you have an Instagram account, provide the username and ask them to connect with the brand there! Chances are you had a Facebook account before an Instagram, so make sure to remind all of your fans that you are active on the ‘gram and watch the follows roll in.
5. Launch campaigns
There are a number of ways you can get creative with campaigns to drive brand awareness and participation. For example, a contest is a great way to spur engagement and get your followers to market the brand for you. Here are a couple of methods you can employ to get people talking about your company:
- Use a Hashtag: choose a clever hashtag, and encourage your followers to use it on their photos. You can then search that hashtag and choose a winner.
- Themed Photos: fans can post photos following a theme of your choosing, you choose a winner.
- Re-Post: fans can re-post your photos on their Instagram accounts (also known as a “regram” and you pick a winner.
Each of these campaigns are a means of achieving free marketing through your audience, effectively showcasing your brand to the audience of each participating follower. This can be extremely effective for your brand recognition and reach.
So, the question remains: Are you making the most of Instagram for your brand? Running a business takes a lot of work, and sometimes delegating Social Media Marketing services to an agency with experience in building engagement and driving sales is the best way to go; freeing you up to focus on areas of the brand that require more of your attention. To find out more about our Social Media Marketing services and what we could do for your brand presence, please feel free to reach out to us using the contact form!
Tags: Instagram, Marketing, SMM, Social Media, Social Media Marketing