Google’s “Mobilegeddon” Spells Disaster For Small Businesses
Today, Google is set to announce a major update to it’s mobile search algorithm that will have a monumental effect on the order in which websites are ranked when users search from their phone. Tablets, on the other hand, will not be affected.
The algorithm will start favoring mobile-friendly sites and rank them higher in the search. Websites that aren’t mobile-friendly, on the other hand, will rank lower on the search results pages. Mobile-friendly in this case is referring to sites that will adapt to your mobile device to have larger text, easy to click links, and resize to fit whatever screen you are viewing from.
Roughly 60% of all online traffic is now coming from mobile, and Google wants their users to have a better experience whenever they click on a mobile link. The announcement of impending changes came back in February, giving developers plethora of information and nearly two months to make necessary changes to keep their sites from disappearing from mobile search results. Still, the update is expected to cause major turbulence when it comes to rankings. People have even gone so far to nickname the event Mobilegeddon due to the “apocalyptic” effect it could have for millions of websites, Itai Sadan, CEO of the site-building company Duda, told Business Insider. (D’Onfro, 1)
He went on to say “I think the people who are at risk are those who don’t know about it”. In this case, that primarily refers to small businesses. “Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web.” (D’Onfro, 1)
Sadan went on to point out that this will have the most profound effect on localized search, for instance a search for “coffee shops in Sunnyside, Queens.” These localized searches could see a major decrease in foot traffic due to the update. (D’Onfro, 1)
He continued that “Google has always been about relevancy, and content is king, but that’s changing. Yes, they’re saying content is still extremely important, but user experience is just as important. It’s not sufficient to have all the right content — if people come to your site and the content is there but it’s not readable, that’s not good.” (D’Onfro, 1)
Small businesses won’t be the only ones affected, however. Big brands such as American Apparel, Ryanair, and The Daily Mail will all be demoted when the change takes place unless they update their sites beforehand.
Tags: Google, Mobile, Responsive Design, SEO