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Morgan Zulu

Branding, Digital Marketing, Graphic Design, Print, Web Design

About Morgan Zulu

Artist

When it comes to describing the artist Zulu, the phrase “Multicultural Musical Cocktail” seems to be the perfect and perhaps only way to sum her up. Having inherited her talent and devotion for music from her Mother’s Italian/Norwegian ancestry, and her spicy personality from her Father’s Spanish/Greek blood, it’s no surprise that Zulu herself is a recipe to be remembered.

BRANDING

Morgan Zulu Branding was designed to symbolize her simplicity. The idea was to create the initials of the artist name in a handmade custom family font including the entire name with a similar font beneath. This provided the usability of the logo in two different ways. 

The trademark for Morgan Zulu was simple but an effective identity. The idea was to incorporate the artist initials, therefore we combined the letters “M” and “Z” creating a unique and lasting mark.

The logo process consisted of creating a perfect combination of two letters in a unique way. The idea came on the artist initials letters helping us make a memorable brand for her name.

Choosing the typography for this particular branding was a process of finding the perfect font between the most modern, harmony and roundness typeface out there. We wanted to create a memorable and unique text that combined with the trademark. 

Choosing the typography for this particular branding was a process of finding the perfect font between the most modern, harmony and roundness typeface out there. We wanted to create a memorable and unique text that combined with the trademark. 

Stilt Media | A Creative Agency
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