SwimshowBranding, Web Design
Miami Beach Swimwear
With more than three decades of SwimShow expertise, The Swimwear Association of Florida is recognized as the leader in swimwear exhibitions worldwide. As the industry’s most celebrated and established exhibition, SwimShow is the premier global tradeshow where the best of the best gather to network, exhibit and purchase next year’s trends. Held every July, SwimShow is the largest of its kind in the world and attracts more than 7,500 brands and buyers from 60 countries, representing more than 1,500 stores and 2,500 buyers from across the world.
The direction of Swim Show branding case study was the result of personalization of a sleek, minimalistic typography with a touch of elegance & class.
We wanted to maintain a sleek and minimalistic approach when it came to brand typography. Therefore, we decided to use a thin serif typeface to give the brand a serious, modern, and classy feel.
The SwimShow brand is contemporary and relevant; therefore using sleek and fresh typefaces such as Narziss and Lato seemed to suit the the brand’s modern personality.
We decided on a pastel color palette to continue along the swim theme. Considering the Summer, we decided to combine the pastel colors alongside warm and cold shades to compliment most swim wear.