VitaSquadBranding, Digital Marketing, Graphic Design, Print, Web Design
Get your fix!
VitaSquad, a mobile intravenous nutritional therapy service, is taking health and fitness to the next level by bringing the most coveted personal wellness tool out of doctors offices and straight to your door. Under the direction of Medical Director and Emergency Medicine Specialist Dr. Jesse Sandhu, VitaSquad combines the medical advancements of the Booster IV series with the convenience of door-to-door service to your home, office or beachfront cabana.
VitaSquad features various “Medical Cocktails” administered by professional nurses to help fight fatigue, anxiety or even a pesky hangover with rejuvenating effects lasting up to four days. Appointments can be made up to two hours in advance for 25-35 minute sessions available anywhere in Miami-Dade County.
The VitaSquad branding, is the result of personalization through crisp and minimalistic typography..
We wanted to keep the rounded and minimalistic approach of the typography brand. Therefore we decided to use a thin and versatile typeface which is slightly edited to bring about the concept that is VitaSquad – specifically combining the values of “Q” and “U” to show the IV injection.
We decided on a subtle color palette, which works well for day and night time viewers. Considering the physiological effects of color, we decided to combine complimentary colors with warm and cold shades to appeal to people’s most likable emotions.
Our understanding of the vitaSquad brand is profound, therefore using a slick modern typeface including Open Sans and Proxima Nova, seemed to suit the theme of the modern brand properly. Additionally all the constraints were considered, to maximize readability and functionality for responsive layouts.