Website design is an integral aspect of your brand that provides your consumer base with all of the information they need about your products and services in a concise and pleasing way. A main concern when it comes to the design of your website is the user or customer experience and interaction with the site across all devices, platforms, and browser types. The idea is to ensure that the experience will be a unique, attention grabbing yet simple, and that it will result in sales conversions to your brand from customers visiting.
During the design process, what is basically being laid out is the structure and visual presentation that your site will provide. Whether you have an online marketplace for selling your product, or just want to feature your brand for multiple purposes, the design of your website will be completely unique and tailored to your needs and brand objectives. It is important to keep in mind that the objective needs to be provided to the visitor instantly, in what is referred to as a “call to action”. This is an integral aspect of the design and ensures that people do not land on your site, get overwhelmed with options, and leave.
A well-designed website should convey your brand personality and product or service simply yet completely, and everything from the typography to the color palette runs congruent to the branding of your company. From business cards to letterheads to the website design, everything should be a fluid shared representation of your brand, and this philosophy of design ensures the brand’s continued success both online and off.