The Menace of Stale Web Design
Could your website be stale? Ask yourself how long it’s been since you updated your content, or your homepage photo slider, or the entire site design. A stale site does a notoriously horrible job of converting visitors into customers, and each visitor that isn’t ‘wooed’ by your site could be a sale you are missing out on.
Think of your site as a loaf of bread – stay with me here. Even if your bread was made of the finest ingredients in a platinum and diamond studded oven, it will eventually go stale and when it does, it will be worthless. If you’ve ever eaten a piece of stale bread you already know where this is going– it tastes awful and definitely doesn’t inspire you to take another bite.
You have to think of your website in much of the same way; when it’s stale it wont help you make any ‘dough’ – I love puns. Lucky for you, websites don’t take a week to go stale, but it’s still hugely important that you keep an eye on your traffic and consider updating your design at least once or twice a year.
Even if you have a beautiful site design already, there is always an opportunity to improve on the user experience and interface design. The idea behind this is to make the process as intuitive as possible, especially on mobile. While there may not be a need to completely revamp everything, you will want to make sure you aren’t using outdated photos, content, etc. If it’s been a few years, it is more likely than not that it looks outdated. These are most likely going to be your main calls to action– whether its a ‘book now’ or ‘learn more’– it has to be grabbing. You want to make sure you have an awesome website to represent your brand that will convert visitors that you work so hard to get in the first place.
If you’ve updated your site within the past 6 months, *digital high-five* you’re ahead of the curve. If you are looking to redesign, it is important you go with a creative agency that can tackle everything from aesthetics and marketing goals to the technical requirements of hosting and coding development.
Tags: design, Programming, updating, Web Design, Web Development