When To Use Pay Per Click
Pay per click (PPC), or pay per click advertising is a digital advertising model which is used to direct traffic to websites. In the pay per click model, advertisers pay a publisher or website owner whenever an advertisement is clicked. Simply put, it is the amount spent to get an advertisement to be clicked.
Ultimately, pay per click advertising is a win for everyone. It is good for web searchers it generates more relevant material. Research indicates that pay per click search ads are clicked on more often than any other digital advertising form, meaning that people really don’t mind being advertised to. Moreover the results fit the searcher’s needs much better because they are highly relevant to what they are looking for. Google has also developed a formula to ensure that pay per click (ppc) ads meet the user’s needs much more often than not.
Pay per click marketing is also good for advertisers as they are offered a distinctive way to put their message to an audience who is actively and specifically seeking out a product or service like theirs. Searchers reveal their intent by what they search for, and that enables advetisers to measure the quality of traffic that is coming from the search engine.
PPC is good for search engines because it enables them to cater to searchers and advertisers simultaneously, adding to the legitimacy of the site and the satisfaction of both parties with it. The searchers comprise their user base, while the advertisers are responsible for their revenue stream. The search engine strives to provide the most relevant results over everything, while simultaneously offering highly targeted advertising.
No matter how you break it down, pay per click works and doesn’t seem to be going anywhere. If your brand is selling a product or offering a service that needs to be advertised, then what better way to do it than directly to those who are searching for that type of product or service in the first place? You may think that you have been doing a good job managing a pay per click campaign but in order to be truly successful with PPC, it is recommended that you side with an agency that has Adwords certified experts to take advantage of all the features within it.
Tags: Advertising, Pay Per Click, PPC