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Mido, A Swatch Group Brand

Strategy
Collateral
eCommerce
Experience
Digital Marketing
Social Media
Reputation Management
Community Management
Photography
Art Direction

Mido Watches is a 100 year old watch brand owned by the largest watch company in the world: Swatch Group. Mido is the number 1 watch brand in Mexico and top 5 in China.

Swatch Group hired Stilt to help grow the USA market as well as introduce the brands first eCommerce website.

After a successful website launch, Stilt assisted the brand in aquiring the following strategic collegiate athletic sponsorships: University of Miami (UM), University of California (UCLA), University of Southern California (USC), Universtity of Texas (UT), and Stanford University.

Mido then created limited edition watches which Stilt assisted in the creative sales resulting in selling them all.

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