Strategy Identity Branding Communication Collateral Website Digital Marketing
Michael Gerard Tyson is an American former professional boxer who competed from 1985 to 2005. He reigned as the undisputed world heavyweight champion and holds the record as the youngest boxer to win a heavyweight title at 20 years, four months and 22 days old.
His face tattoo is as iconic as his controversial behavior inside and outside the ring. Through the use of disruptive typography and dynamic imagery, we created a timeless brand that leans into the same principles of Tyson himself — iconic and bold.