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With more than three decades of SwimShow expertise, The Swimwear Association of Florida is recognized as the leader in swimwear exhibitions worldwide. As the industry’s most celebrated and established exhibition, SwimShow is the premier global tradeshow where the best of the best gather to network, exhibit and purchase next year’s trends. Held every July, SwimShow is the largest of its kind in the world and attracts more than 7,500 brands and buyers from 60 countries, representing more than 1,500 stores and 2,500 buyers from across the world.